On December 3, 2018, I received an email confirming a VIP Day was just booked on my calendar by someone I recently chatted with during a Hash It Out session. She was super nervous about trusting me with her vision because she didn’t know me and I wouldn’t share any information about my client roster. I know that can be scary, but I have my reasons and I never miss out on the right clients.
But that’s not the point of this post…
We met for her private VIP Day on December 8 at 10a EST, and it was painfully obvious that she still wasn’t sure if she made the right decision in booking with me, but she was ready to stick it out. I assured her that I had her best interest at heart and I would make sure we laid the foundation for a product and brand she could be proud to put her name on.
By the end of our VIP Day, she was much more comfortable with me and confident that I knew what I was doing 😉 Like so many of my other clients, she said “I’m not sure why, but I really feel like you are the person I’m supposed to work with on this.”
On April 6, 2018, we signed the agreement to begin her formulation project.
On July 7, 2018, we put the finishing touches on her product formula and wrapped up the project.
Over the next 3-4 months she finalized her packaging and website design, sent her first batch of inventory to production and gathered testimonials/reviews for her product so she would have social proof to show before she launched.
She also spent that time really building her audience and priming them for a future product launch (without them even knowing)… She did an amazing job of creating content that positioned her as an influencer in her market segment and teased the product without giving it away too early.
On December 2, 2019 I got word that she would be launching her very first product in less than a week and I couldn’t have been more proud! I knew she had an amazing product and I knew she was going to make a ton of sales on her launch day because she took the time to lay the foundation for her brand from the start.
She did even better than we predicted.
On Friday, December 6, 2019 she launched her new brand with 88 orders – many of which included 2-3 units of her debut product.
By Sunday, December 8, 2019 she had sold well over 100 units of her product. And by the end of the first week she had completely sold out of her inventory.
The sales didn’t stop rolling in. Imagine thinking you’ll be lucky to sell 50 units of product in your first month because you’re the new kid on the block, but instead you sell a whopping 1,000 units. That’s what I call success!
When we hear about Kylie Jenner or Rihanna selling out their inventory we think “Of course she did. She’s a celebrity.” And that is exactly why I chose to share this client story. Achieving a sold out beauty launch is not just reserved for celebrities and mega-influencers. It’s awarded to those that are willing to seek expert guidance in the areas they lack and put in the work required to achieve the results they’re after.
Success is in the execution and I’ve mastered the process.
I dedicated 3 years (2017, 2018, 2019) to applying, testing, tweaking and fine-tuning my knowledge and experience into a proven process so that my clients could consistently experience these results. Your brand could be next 😉
