Before you dig into this post, take a minute to ponder these three words- Best, Popular, Profitable. What comes to mind when you read each of them? *jot that down*
What is your main goal for your beauty brand? Do you want to be the best to ever do it? Are you seeking popularity? Or would you much rather be profitable? You can have it all, but you should start with what matters most and retrofit the rest.
I believe if I do my best work, it will earn me profitability because of the quality and value I would pour out to the clients I serve. Doing so creates loyalty and word of mouth marketing. When you’re creating something of value for your tribe, you’ll gain popularity. Let’s face it, all of us want to be known for something whether we’re willing to admit it or not. There’s nothing wrong with wanting to be popular, especially for something you give your all to.
Consider these elements when you’re sitting at the drawing board planning your beauty brand. Give your best to each point in the process. Select superb formulations, research and implement the most effective marketing strategies for your product type, create a unique and compelling brand culture and match all of your visuals and copy to that culture. Your packaging, logo, website, presentation of product claims and promo materials should all be a reflection of your brand’s best work. If you do, the profitability and popularity will fall in place. It’s quite a glamorous cycle!
Here’s to the Glam Life!