Competition is overrated. No, really. Way too much emphasis is placed on beating the competition in a beauty product based business. I can see how it happens. In a crowded marketplace where there aren’t many truly unique ideas, it’s easy to get caught up in trying to “one up” your competitors. Frankly, everybody is fighting for their piece of the pie. I just don’t happen to believe that is the best way for your beauty brand to succeed.
The saying goes— Comparison is the thief of joy. Well, so is competition if you don’t use it in the right way. Let’s try something a little different. What if instead of competing with our fellow beauty business owners we studied them? I mean really study them from a genuine place of understanding, inspiration and motivation. Learn what it is that they do well and figure out what they can do better. Take what you learn and improve, add, edit and remix it to fit your own glam biz. And then… forget they even exist. After all you can’t be your competition and they can’t be you.
Who do you consider to be competition for your glam biz? What have you learned from their brand?
Here’s to the Glam Life!