Launch Day: It’s all About Perspective
I’m humbled to say I’ve been an integral part of launching new beauty brands since 2009. I’ve learned a lot through observation both good and bad. From my point of view, there is nothing that seems to put out a fire faster than unrealized goals for the launch. If you’re serious about the success of your glam biz (which I know you are) then you’ve taken the time to draft a strategic marketing plan and you’ve set sales goals. So you know what you want and you have a plan to get there. But what if you miss the mark? By now you would have put your heart and soul into building the brand image, putting marketing funnels in place and lining up all your PR spots only to end your first day, week or month with less than impressive sales. That breaks lots of people. But it won’t break you because you know you’re building a tribe of loyal customers who connect with your brand and want to get to know who your brand is.
Your first customers are usually the more adventurous type. They like to be the first to know about something new. And they like to brag about it to their less fortunate friends and social media followers who weren’t on top of the next best thing like they were. Those first customers are going to help you build your million dollar customer base. So treat them well and give them your best even if “them” is only one person. Be diligent, but pack your patience because you can’t build a quality tribe overnight.
How was your launch day? Were you pleased with your results? Or did you find yourself a little down in the dumps because of slow sales? Share your launch story with us.
Here’s to the Glam Life!
