Reading for Your Beauty Brand
There’s just no way around it. If you want to succeed, advance, learn, be a leader; you must read. I’m willing to bet if you interviewed the top beauty brand owners and leaders you’d find they have a list of reading material that played a role in their success. Someone like you that is on a quest for success and advancement in the cosmetic industry has to be intentional about your reading. Not just any book will do. I like to have an arsenal of reading material so that I know or am learning a little bit about everything that applies to my direction in life. I always set business and personal goals for the year. I use those goals to guide my reading. Not only should you select books that matter to you right now, but you have to read with an open, active, critical and investigative mind. It’s not so much about what’s written on the page as it is what those words spark inside of you. Pay careful attention to the sparks.
So what should you be reading?
The key to a successful business is to have a healthy personal life, a productive business life and to be knowledgeable in subjects that affect your beauty business.
I recommend reading self help books and/or blogs that build and maintain your self esteem. This kind of reading will teach you what to say when you talk to yourself and how to protect yourself from negativity. You can also look for blogs written by life coaches and lifestyle brands to help you maintain an inspired, motivated and positive outlook.
I also believe every business owner or aspiring business owner will benefit from reading marketing and branding material. Find books whose title and description speaks to you and where you are right now. Look for bloggers whose voice/style is reflective of yourself or someone you can see yourself being friends with. This will be easy reading for you and these nuggets can be dropped in your inbox daily. I personally like dry humor, a touch of sarcasm, or high energy. Marketing bloggers are really good at that.
Finally, you’ll need to read material that applies directly to your industry. You’re reading this blog so I’m willing to bet cosmetics is your industry of choice. Luckily, our industry has a lot of trade publications to keep you in the know. I’ll list my favorites below. Being apart of this industry means you get to read fun, girly stuff, too. Your favorite fashion/lifestyle magazines will all touch on beauty in every issue. What you do with the information will determine if it is golden or not. Here’s a TGS secret… It’s ALWAYS golden. *wink*
My favorite trade publications:
GCI Magazine
Cosmetics and Toiletries
HAPPI
What are you reading right now? Drop your favorite blogs and book titles in the comments for all of us to enjoy.
Here’s to the Glam Life!