*This is the second post in a 3 part series to help you flush out your cosmetic product ideas.*
So you thought you had the best idea in the world for a cosmetic product. An idea that nobody else has ever thought of and thus couldn’t possibly exist. Until you punched a few keywords in Google and found a product strikingly similar to what you had in mind. It’s cool. No sweat. Finding that your brilliant idea already has a step-sister is a good indicator that there are people out the ready and willing to buy the product you create. It also puts you in perfect position to be the best to ever do it. That’s what we really want, right? First is cool, but you only get one reward for that.
*Have you ever seen people post on Instagram “First comment!”? What is that about?* I digress.
Being the best also puts you in line for being the classic. The one that never goes out of style. The legend. The legacy. That’s who you really want to be. So how do you get there?
- Pick that step-sister apart. What claims are they making about the product? What does the ingredients list look like? Can you find any reviews on the product? How much is it selling for?
- Decide on how you should brand your product. I’ve had clients come to me with great ideas that I’ve found dupes for in the marketplace. More often than not, the branding on the product is sub-par. When you’re a customer you don’t consciously realize how important packaging colors are. Or how you really feel about the fonts used on the bottle. But as a brand owner you know those details matter to customers even if they can’t articulate that to you. You’d hate to be the brand with a grand idea and sucky packaging. Think about it, that’s probably the reason why you had no idea this product already existed in the first place.
- Buy the product. How can you know if it works if you don’t try it for yourself? Get up close and personal with your product experience. Be a hater. What would you say about this product if you wanted to convince someone not to buy it? Write that down. You’re going to need it.
- Do your research. Find out what it’s going to take to make this product successful. Take note of the details you want to infuse in the product, the visual branding, the marketing story, the packaging. Find the resources to help you make it happen.
- Make a plan and hop to it!
Here’s to the Glam Life!