If you haven’t already noticed, skin is in. For the past two runway seasons we’ve seen designers and their appointed makeup artists take a minimalist approach to the makeup looks for their shows. Ask any professional makeup artist the key to achieving a flawless makeup look and they will tell you a clean, well hydrated canvas.
The Neutrogena Hydro Boost Water Gel is a product that is getting rave reviews from beauty editors, bloggers and product junkies alike. After hearing about this product one too many times I just had to take a look at the ingredients list to find out why it had claimed so much fame. So what’s the secret? Hyaluronic Acid.
No surprise here! Hyaluronic Acid is found naturally in the body and plays a big role in the appearance of healthy, firm, well moisturized skin. It supports cell and tissue health and helps reduce inflammation. The older we get the less hyaluronic acid our bodies produce resulting in less than youthful looking skin. Sun exposure also decreases our bodies’ ability to produce HA. Hyaluronic Acid can hold 1000 times its weight in water which makes it the ultimate skin moisturizer.
Using Hyaluronic Acid in skin care products allows us to reintroduce this major moisturizing skin component back into our bodies. HA has the natural ability to penetrate the skin’s surface to temporarily reside in the places it needs to be. When this key ingredient is incorporated into the proper delivery system it becomes even more active beneath the skin’s surface.
The Neutrogena Hydro Boost Water Gel is mainly comprised of silicones to deliver moisture. The product obviously works well as is, but I specialize in natural and organic formulations so while silicones have their place, I prefer to find more luxe alternatives. There are natural oils that help skin care actives penetrate the surface layer of the skin more effectively. There are also natural oils that provide a similar skin feel to silicones. Pairing Hyaluronic Acid with plant based actives and novel oils would take this product from great to superb and from mass to prestige.
In the age of the selfie more and more women are looking for products that will give them flawless skin without the use of tons of makeup.
So which of you Glam Stars is going to take advantage of this Glam Biz Insider information? I’m waiting on you ; )
Here’s to the Glam Life!